This is part one of what (I hope) will be a four-part series on the last twenty years in American and Virginian politics (the overview is here). I begin with the 1988 presidential campaign.
These days, about the only thing most political aficionados remember from the ‘88 campaign is Willie Horton and Mike Dukakis’ ridiculous photo-op in a tank. However, what really separated the two candidates was George H. W. Bush’s insistence that he would not raise taxes. Despite withering criticism from Dukakis, the media (what we called MSM at the time), the entire Democratic establishment, and even many Republicans, Bush refused to waiver. As a result he won a higher percentage of the popular vote and more electoral votes than any presidential candidate since (53% and 426, respectively).
In light of the fifty-fifty elections we have since in the last decade, Bush the Elder’s majority look massive (take the states his son carried in 2004, take away Iowa and West Virginia, then add California, Illinois, Michigan, Pennsylvania, New Jersey, Delaware, Maryland - yes, Maryland - and all of New England save Massachusetts and Rhode Island - and yes, Bush the Elder carried Vermont). At the time, however, it was actually a fall-off from Ronald Reagan’s 49-state romp in 1984. Social conservatives in particular were suspicious of Bush (who had been pro-abortion as late as 1980). Economic conservatives, by contrast, were pleased not just with his no-new-taxes pledge, but also his admittedly weird call for volunteerism (”a thousand points of light”), which seemed to make it clear he was not interested in expanding government. At least, that was the perception in 1988.
One year later, that perception still held, but the GOP was not taking advantage. The high profile 1989 races all went badly for the Republicans, in part because economic conservatism (still perceived at the time as an adamant refusal to raise taxes) was not an issue in any of them. In New Jersey (which I still called home at the time), both candidates promised not to raise taxes, and in fact, the Democrat (Jim Florio) tried to attack his Republican opponent as a spendthrift politician. In Virginia, again, both candidates insisted taxes would not be raised (economic issues were a non-starter in the race for New York City Mayor).
Instead, what defined the races appeared to be social issues. Both Democrats - Florio in New Jersey and Doug Wilder in Virginia - ran on unabashedly pro-abortion positions. Since they both won, those stands were credited for their victories. However, this did not take into account the reaction of their Republican opponents. In New Jersey, Jim Courter slowly and painfully abandoned his previous pro-life record, and his support slid down witheach passing week. In Virginia, by contrast, Marshall Coleman eventually settled on a firm pro-life position, and nearly beat Wilder. What enabled Wilder to hang on was his willingness to stand toe-to-toe with Coleman on economic issues, which enabled limited-government voters not tied to the GOP (independents and Libertarians) to vote on social issues. Those who were socially liberal went for Wilder, and delivered the Governor’s Mansion to him.
It would take a couple of years to see the effect of this dichotomy, and it was interrupted by President Bush breaking his word on tax hikes on 1990. The result for his party was catastrophic. By June of 1990, a majority of Americans believed Bush would keep his word on taxes, and not coincidentally, the GOP was approaching parity in national party ID withthe Democrats for the first time in almost 60 years. When Bush, buckled under to support a tax increase less than a month later, the writing was on the wall, and the GOP was sunk in mid-term congressional elections that year (prior to the Bush reversal, conventional wisdom held that the Republican might just buck the trend of the party in power losing Congressional seats in the 1990 mid-terms; afterwards, GOP losses were assured, and did indeed happen).
Yet economic conservatism did manage to show its strength in, of all places, Massachusetts. In a state furious with the local Democratic machine; primary voters dumped the establishment candidate in favor of Boston University Professor John Silber, a near-perfect image of a “Reagan Democrat” - conservative on social issues, liberal on economic ones. His Republican opponent, William Weld, actually tried running to Silber’s left on most issues, while Silber eagerly ran to Weld’s right - except on one issue, a referendum calling for deep tax cuts in the state. Silber opposed it; Weld supported it; it was the only issue where Weld was obviously more conservative than Silber. The referendum failed, but Weld managed to rally the economic conservatives to his side and win the governorship in what was (and still is) arguably the most economically liberal state in the Union. A similar shocker occurred in Michigan (although in that case the race was a more conventional left-right battle).
In Virginia and New Jersey, meanwhile, the two governors took different paths and it made all the difference. Jim Florio rammed through the largest state tax increase in history (at the time), while Wilder resisted pressure from his own party to raise taxes (Democrats dominated the General Assembly then), and instead went with spending cuts. Most Virginians remember the 1991 elections that followed as a smashing Republican success (the party gained eight seats in the Senate and two in the House of Delegates), and thus assume Wilder’s feuds with the Democrats were responsible. However, that doesn’t take into account the rest of the country on Election Night 1991 - or to be more precise, it only takes into account an upset Democratic victory in a Pennsylvania special election for U.S. Senate that dominated the Washington narrative. In New Jersey, for example, the Democrats took an ungodly beating; Republicans went from weak minorities to veto-proof majorities in both chambers. As bad as the DPVA’s Senate losses were that year, the NJ Dems still lost more (eleven seats), while in the lower house the Dems in New Jersey lost nearly two dozen seats.
Thus economic conservatism, where it actually made it to the ballot, still did remarkably well, even as the Republicans seemed to abandon it at the national level while the Democrats either embraced or eschewed it (much more the latter). The stage was set for a completely unpredictable 1992.
What the country got were there candidates who clung to big government in some form (the editors of National Review referred to the 1992 election as “a choice for more taxes, for more, more taxes, and for more, more, more taxes”). Even so, 1992 had a few tea leaves that are easier to read today than they were back then. For starters, despite a Democratic victory in both the Presidency and Congress, 55% of voters said they preferred smaller government to larger government in the Election Day exit poll. Unfortunately, none of the candidates represented that silent majority, so they split based on social issues. Thus, Bill Clinton, despite being a Southerner, became the first Democrat in almost thirty years to win New Jersey, New Hampshire, Maine, Connecticut, Vermont, Illinois, Nevada, New Mexico, Nevada, Colorado, and California. In Virginia, meanwhile, Bush was held to a lower vote level (45%) than any Republican since Nixon in 1968.
Economic conservatives were thus adrift between the two parties, and ready to support whichever one would address their concerns. The Democrats had an opportunity to reshape the political climate in America. As we now know, they didn’t take it (at least at first).
Bill Clinton, like most at the time, assumed it was the weak economy per se and the defection of Republican votes to Ross Perot that got him elected. He thus decided to go after Perot’s constituency by highlighted the latter’s signature issue - the budget deficit. Like most Democrats, he took the tax-hike option. What happened next helped reshape American politics for a decade.
Clinton likely expected he could get some Republican support for his budget plan. He was wrong. By the time his combination of immediate tax-hikes and conditional budget cuts made it to Congress, every Republican was opposed to it. It was the most dramatic division on taxes and spending that Washington had ever seen (not even Reagan could unify the Republican Party the way Clinton unwittingly did). For every economically conservative voter, the message was absolutely unmistakable- and it was amplified by the rise of talk radio (at the time, Rush Limbaugh and G. Gordon Liddy). The confusing signals of the Bush Administration were washed away. Adding further emphasis was the fact that the Democrats could only muster enough support for one-vote margins in either house (Vice President Gore broke the Senate tie).
The effect could be felt in the elections later that year. Republicans pulled a complete shocker by winning the mayor’s race in Jersey City, New Jersey (a Democratic bastion for nearly a century). The entire Garden State was in the midst of a four-alarm tax revolt that managed to turn a weak GOP candidate (Christie Whitman) who ran what was arguably the worst campaign in years into the next Governor (she beat Jim Florio by a squeaker), while the GOP legislative majorities, while no longer veto-proof, were still commanding.
In Virginia, the Democrats could have avoided disaster. Wilder’s refusal to raise taxes had angered many Democrats, but it had meant the local party was spared the outside wrath that did in Florio and other big government Democrats. Unfortunately for them, their nominee (Attorney General Mary Sue Terry) did not feel she could run on Wilder’s internally divisive record. Instead, she tried the other half of the libertarian formula - social issues - and ran an endless campaign against the social conservative Mike Farris.
It might have worked, but for two things: 1) Wilder was not happy with Terry’s refusal to embrace his successful fiscal record, and 2) Mike Farris was running for Lieutenant Governor. Terry’s actual opponent (George Allen) thus had a clear field, and romped to victory. Farris himself lost, but only because his Democratic opponent (Lt. Governor Don Beyer) was perceived as an economic conservative himself. In the Virginia House of Delegates races, Republicans actually won 51% of the votes, but Democratic redistricting kept them in the minority with 47 seats.
So, as election night 1993 faded into history, economic conservatives were once again drifting to the Republicans, but Democrats who courted them could still get a substantial portion of their votes (especially from those who were also social liberals). Over the next five years, at least one Democrat would figure this out, while later the Republicans would forget this in one critical moment. Between them, this man and that moment would lead to two of the most surprising election results of the 20th century.
I’ll have more on that in Part II.